Sea Breeze Recognized as Best International Event Venue by BEMA

Sea Breeze has won the international BEMA Award for excellence in event marketing and communications, taking first place in the “Best Event Venue - INTERNATIONAL” category. The project was presented to the jury on February 17, and the official award ceremony took place on February 19 at the newly opened building of the Moscow Aviation Institute.

The destination combines the atmosphere of a resort city with the infrastructure of a world-class event venue, creating a dynamic ecosystem. The location stands out for its ability to scale seamlessly, adapting to projects of any size - from exclusive private gatherings to large-scale international festivals.

As part of its future development, the DREAM Arena project will be introduced at Sea Breeze - a modern event venue designed to accommodate up to 50,000 spectators, enabling performances by world-renowned artists and the hosting of major international festivals. In addition, the 200-hectare artificial island, Fire Island, will serve as a landmark destination, with long-term plans to relocate part of the Formula 1 track, further strengthening Sea Breeze’s ambition to become a multifunctional hub for major international events.

The BEMA Award evaluation was based on several key criteria:

• Core Idea - the challenge the project addresses, the meaning behind it, and the strength of its Big Idea
• Creativity - original storytelling and unconventional solutions that deliver a compelling wow effect
• Effectiveness - measurable impact on business growth, audience motivation and engagement, economic and social outcomes, interactive participation, return on investment, and overall satisfaction
• Technological Innovation - strategic use of digital platforms, AR/VR technologies, and integrated services to enhance performance and drive tangible results

Being recognized at the international BEMA Awards reinforces Sea Breeze’s position as a premier venue for world-class events and reflects its long-term development as a unique ecosystem for living, leisure, and large-scale experiences.